SEO Value of Directory Business Listings

SEO Value of Directory Business Listings

As the owner of a business, it’s important to take advantage of every opportunity that will help to benefit your search engine optimization efforts on the Internet. SEO is the best way to get your website and marketing message out in front of potential prospects and customers. And that’s why it’s such a necessary thing in today’s day and age for business owners to understand how to make search engine optimization work for them.

One of the easiest ways to take full advantage of search engine optimization is through directory business listings. This is a way to get a free backlink pointing to your website, and ultimately these backlinks are what Google and the other search engines use to determine where your website ranks. The more high quality backlinks you have pointing at your website, the better off you will be and the higher the rankings you will achieve.

In fact, for business owners, using online business directories is and should be the backbone of your offline search engine optimization efforts. These links help to build credibility in the search engines and they act as a vote that will help to improve your position on the search pages.

To take advantage of a free directory listing, please join our site today at

Why Are Backlinks so Important to Search Engine Optimization?

Most business owners understand SEO from a fundamental standpoint but they do not necessarily understand offline optimization and the importance of generating backlinks to their site. We would like to explain this in greater detail, so that’s what we are going to do.

First off, if you do not handle this part of your SEO correctly, it can become a very tedious process that many business owners neglect. And when they neglect this process, they ultimately end up suffering because of it.

SEO providers, business owners and webmasters need to submit listings in order to build links on the Internet. This is a given and it’s something that you absolutely have to do in order to capitalize on search engine optimization.

At the end of the day, these valuable links are going to come from high-ranking websites. This is why directory listings are so important. By putting your link on important business directories like Yahoo, Google, Bing and, you get a powerful backlink pointing to your site that the search engines respect and love.

In fact, the search engines love ranking websites with local business directory links. These links provide serious value, especially when it comes to geographically targeted search results.

Many business owners might feel that they do not have enough time to take advantage of backlink building, and this is a serious mistake. They feel that the time and money required is just too great, but your website is going to go nowhere otherwise and you’ll never be able to capitalize on the free search engine traffic without taking advantage of search engine optimization.

According to Matt Cutts, the current head of the web development team at Google, he has made it very clear that backlinks are still incredibly important. They are one of the main factors that the search engine uses as part of its search engine algorithm. The only way to attain high rankings is to manipulate the algorithm so to speak so that it works to your advantage.

Google has done search engine tests in the past where backlinks were not factored into the equation. But they realized that the results were much poorer, which is why backlinks are still such an important part of the overall picture and Google algorithm.

Understand that search engine optimization is not going to fundamentally change anytime soon. The fundamentals are always going to stay the same, and the two most important factors are onpage search engine optimization and offpage search engine optimization. Backlinks are offpage search engine optimization, and they make up about 80 to 90% of what is going to affect the algorithm in your favor or against it.

How to Build Backlinks

We’ve touched upon this throughout the article, but we are going to share this information in greater detail now.

Simply put, there are a number of different ways to get inbound links pointing to your website. But one of the easiest ways to do this is to take advantage of directory links. Online directories allow you to create a profile and a backlink right on their website. This will provide more exposure to your business and also get you the powerful link that the search engines are looking for in order to determine how to rank your website.

Are you ready to start using search engine optimization to your favor? The first thing to do is to sign up for and create a directory listing and backlink immediately. Do that now.